Physical Education Content Calendar

We have grouped tweets by topic to make it easier to find specific content. However, feel free to use any of the posts throughout the month in whatever order works for you or your organization.

Protect PE

• #ProtectPE so all kids, no matter where they live, have access to #PhysicalActivity at school. #PromoteHealthEquity bit.ly/2Qy361p
• Kids shouldn’t miss out on #PhysicalEducation because of where they live and a lack of resources at their school to provide PE. Commit today to #ProtectPE at all schools. bit.ly/2Qy361p
• This #HeartMonth❤️ we’re focusing on #PhysicalEducation and the role #PhysicalActivity can play in #HeartHealth. #ProtectPE in your child’s school today: bit.ly/2Qy361p
• Less than 4% of elementary schools require daily physical education. Sign our petition today pledging to #ProtectPE #ExcerciseTheirMinds 🤾🏿‍♀️🤾🏾‍♂️🤾🏼‍♀️🤾🏻‍♂️ bit.ly/2Qy361p
• Physical education addresses the needs of the whole child and has a positive impact on children’s physical, mental, and emotional health. Commit today to #ProtectPE.🏋🏽‍♀️🤾🏽‍♂️🏋🏿‍♂️
  bit.ly/2Qy361p
• #RaiseYourHand if you believe kids should have physical education in schools.🙋🏼‍🙋🏻‍🙋🏽‍🙋🏾‍ #ProtectPE bit.ly/2Qy361p
• 95% of parents of agree: PE should be part of school curriculum. Sign the @Voices4HK petition today to #ProtectPE. ⚽🏸🏈⚾🏐 bit.ly/2Qy361p
• Most kids spend a majority of their waking hours at school. Schools play an important role in helping our kids grow up healthy and active. Commit today to #ProtectPE. ⛹🏻‍♀️⛹🏽‍♂️⛹🏾‍♀️⛹🏻‍♂️ bit.ly/2Qy361p
• Active kids learn better. #ProtectPE  bit.ly/2Qy361p
• #DYK nearly half of children in the US don’t get enough physical activity? PE can help fix that. Commit to #ProtectPE today. #HeartMonth❤️  bit.ly/2Qy361p
• Healthy schools give students an opportunity to #MoveMore through #PhysicalEducation. #ProtectPE #CDCHealthySchools bit.ly/2Qy361p
• PE is good for the 🧠. bit.ly/2Qy361p
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Success Stories

• Active Students = Successful Students. Take a moment to read how @NCAlliance4Hlth, with support from @Voices4HK, worked to increase state accountability and protect funding for #PhysicalEducation in #NorthCarolina. #ProtectPE bit.ly/2RR1FvO
• .@COPCWa, w/ support from @Voices4HK, worked to create reporting standards for school wellness policies in Washington state. Thanks to their hard work, schools now report on 10 key factors related to their physical education programs. Read more here –> bit.ly/2sNEZNH
• #DYK active students perform better in school? @NCHOfficial instituted a Learning Readiness P.E. program in 2003. Since that time, participants in the program consistently improved their literacy and math skills. 📚 📖  bit.ly/2sISgHl
• .@DreamSchoolNYC’s wellness council developed a policy that required wellness be a part of every school initiative. As a result, every student receives over 150 minutes of physical activity a week. bit.ly/2CDBCxw
• .@ClintonSchools used the @CDC’s School Health Index to identify areas for improvement in their wellness policy. Then they implemented initiatives like Fuel Up to Play 60 which ensured students were able to get 60 minutes of activity every day. bit.ly/2DvFlim
• Schools can take action to help their students grow up at a healthy weight. Read how @GlobalCitizenship established a School Wellness task force that set wellness goals for the school including morning yoga classes. #ExerciseTheirMinds bit.ly/2S8vqY4

Physical Activity Guidelines

• .@American_Heart’s @IvorBenjamin2: The latest #PhysicalActivity guidelines stress the need to #MoveMore and #SitLess. #PAGuidelines More here -> bit.ly/2S4f9mV
• #DYK @HHSGov & @American_Heart recommend children get 60 minutes or more of physical activity each day? RT and share how you plan to #MoveMore this year. 🏃🏼‍♀️🏊🏾‍♀️🚴 ‍ bit.ly/2asbXOr
• How much #PhysicalActivity do you get each day? Check @HHS’s updated physical activity guidelines today and commit to #MoveMore and #SitLess! bit.ly/2asbXOr
• Happy #ValentinesDay. No matter what your plans are today, there are steps you can take to keep your ❤️ healthy – like getting enough physical activity. #HeartMonth #MoveMore bit.ly/2asbXOr

• Healthy students are better students. Make #PhysicalActivity part of your healthy #ValentinesDay party. Check out these heart-pumping game ideas from @HealthierGen! #SweeterStudents #HeartMonth❤️  bit.ly/2sf9S0q
• Planning your #ValentinesDay❤️  party? Include active games to help kids get the #PhysicalActivity they need to thrive. Build your party with @HealthierGen to make it healthy and fun! #SweeterStudents bit.ly/2sf9S0q

We have grouped posts by topic to make it easier to find specific content. However, feel free to use any of the posts throughout the month in whatever order works for you or your organization.

Protect PE

• Protect PE so all kids, no matter where they live, have access to physical activity at school. bit.ly/2Qy361p
• Kids shouldn’t miss out on physical education because of where they live and a lack of resources at their school to provide PE. Commit today to protect PE at all schools. bit.ly/2Qy361p
• For far too many students—especially those living in low-income communities and communities of color—physical education programs don’t exist. This puts them at greater risk for poor health. PE must be equally and consistently provided to all kids in all grades no matter where they live or go to school. bit.ly/2Qy361p
• This Heart Month we’re focusing on physical education and the role physical activity can play in heart health. Protect PE in your child’s school today: bit.ly/2Qy361p
• Less than four percent of elementary schools require daily physical education. Sign our petition today pledging to protect PE. bit.ly/2Qy361p
• Physical education addresses the needs of the whole child and has a positive impact on children’s physical, mental, and emotional health. Commit today to protect PE. bit.ly/2Qy361p
• 95% of parents of agree: PE should be part of school curriculum. Sign @VoicesForHealthyKids’ petition today to add your support. bit.ly/2Qy361p
• Most kids spend a majority of their waking hours at school. Schools play an important role in helping our kids grow up healthy and active. Show your support for PE for all kids! bit.ly/2Qy361p 
• Did you know, nearly half of children in the US don’t get enough physical activity? PE can help fix that. Commit to Protect PE today. bit.ly/2Qy361p
• Active kids learn better. Protect PE  bit.ly/2Qy361p
• Active kids do better in school. Are you one the 95% of parents who believe that physical education should be a part of the school day? Then sign our petition to protect PE. bit.ly/2Qy361p

Success Stories

• Active Students = Successful Students. Take a moment to read how @NCAllianceforHealth, with support from @VoicesForHealthyKids, worked to increase state accountability and protect funding for physical education in North Carolina. bit.ly/2RR1FvO
• Washington state had no reporting requirements in place for its physical education standards. @COPCWa worked to change that. Starting in the 2018-2019 school year, schools report on 10 key factors related to their physical education programs. Read more here: bit.ly/2sNEZNH
• Did you know that active students perform better in school, behave better in the classroom, and have a greater ability to focus? Napierville Central High School in Illinois instituted a Learning Readiness P.E. program in 2003. Since that time, participants in the P.E. program consistently improved their literacy and math skills. bit.ly/2sISgHl
• In California, state law requires that high school students receive on average 40 minutes of physical activity a day. When @LosAngelesSchools conducted an audit and found that many of their high schools weren’t complying, parents, educators, and administrators came together to raise awareness. Read more about their work: bit.ly/2B28gJn
• At @DreamSchoolNYC school leaders, community officials, and parents came together to create a wellness council to ensure students were receiving adequate physical activity. The council developed a comprehensive wellness policy that requires wellness activities be a part of every school initiative. As a result, every student at DREAM receives over 150 minutes of physical activity a week. Does your child’s school have a wellness council? bit.ly/2CDBCxw
• .@ClintonPublicSchoolDistrict used the @CDC’s School Health Index to assess their wellness policies for strengths and areas for improvement. They then created initiatives like Fuel Up to Play 60 which ensured students were able to get 60 minutes of activity every day. bit.ly/2WaDI0V
• In New York City, the Phys Ed For All Coalition organized and advocated for changes in the reporting structure for physical education in the nation’s largest school system. Thanks to their work, City Council dedicated $6.6M in funding for physical education the next year. bit.ly/2Hvswc1
• Schools can take action to help their students grow up at a healthy weight. Read how @GlobalCitizenship established a school wellness task force that set wellness goals for the school including morning yoga for all students. bit.ly/2S8vqY4

Physical Activity Guidelines 

• .@AmericanHeart President Ivor Benjamin: The latest physical activity guidelines reinforce the importance of moving more and sitting less. Read his full statement here -> bit.ly/2S4f9mV
• Did you know, @HHS & @AmericanHeart recommend children get 60 minutes or more of physical activity every day? PE programs help kids reach this goal. bit.ly/2asbXOr
• Happy #ValentinesDay. No matter what your plans are for today, there are steps you can take to keep your heart healthy – like getting enough physical activity. #MoveMore bit.ly/2asbXOr
• Do you get enough physical activity? Check the updated physical activity guidelines from @HHS & @AmericanHeart today and commit to move more and sit less! bit.ly/2asbXOr

• Healthy students are better students. Make physical activity part of your healthy Valentines Day party. Check out these heart-pumping game ideas from @HealthierGeneration!  bit.ly/2sf9S0q
• Planning your Valentines Day party? Include active games to help kids get the physical activity they need to thrive. Build your party with @HealthierGeneneration to make it healthy and fun! bit.ly/2sf9S0q

If you or your team would like assistance pulling media lists or have any specific questions related to media pitching, please contact Davis Thompson at dthompson@burness.com or Luisa Guaracao at lguaracao@burness.com.

Media Pitch 

Use this draft pitch email to encourage local reporters to learn more about their local school district’s physical education program and how it compares to national and state-wide averages.

Sample Op-Ed

This is a sample op-ed on the importance of physical education that you can use for inspiration. Please consider your own stories and experiences as a way to personalize the op-ed. If your state or campaign is actively pursuing policy changes please include those in the op-ed.

• SNAP Incentives
• Preemption
• Safe Routes to Schools
• Serve Kids Better – Healthy Kids Meals & Sugary Drinks
• Year Of Action